Moving Forward – Reflections from the Nordic Business Forum 2025
Two weeks after the Nordic Business Forum 2025, I’m still unpacking an abundance of insights, fresh perspectives, and inspiration.
Nordic Business Forum once again brought together an extraordinary mix of bright minds and hearts - so much optimism, curiosity, and forward-thinking energy in one place!
After taking some time to reflect, here are the ideas that moved me most - and how I’m applying them in my own life and consulting work. Maybe there’s something here that inspires you or your organization, too?
1️⃣ Create Space to Thrive
Growth needs space - and that doesn’t come from adding more, but from decluttering: letting go of what no longer serves us.
As Diana Kander said, “Growth is turned down by our own success.” Her challenge to expert innovators: don’t just ask "what should we innovate?" - ask "what should we stop?"
April Rinne’s Flux Mindset practices invites leaders to let go of outdated beliefs and see the world not as it is, but as it could be.
💭 Ask yourself:
- Which “zombie projects” drain energy or no longer create value?
- What could go on your Not-to-do list?
- Which assumptions or habits can you let go of to make space for what’s next?
2️⃣ Direction Matters More Than Numbers
In times of constant change, direction and pace matter more than chasing metrics.
Simon Sinek's reminder stuck with me: “Every sports team practices to play, not to win. Then they play as they practice.”
It’s about building the capacity to thrive long term - not just win in the moment.
April Rinne’s leadership practice of slowing down to find the pace to thrive helps ensure we’re still heading in the right direction before speeding up again.
💭 Ask yourself:
- Are you still moving in the right direction - or just hitting numbers?
- What helps you slow down and ground yourself?
- How could the world look 10 years from now, and what role could you play in shaping it?
3️⃣ Build Your ‘Pit Crew’
No one moves forward alone. Not in business, not in life.
Howard Yu emphasized the importance of being “ridiculously easy to work with” - a trait that helped drive Nvidia’s success.
Diana Kander introduced the concept of building your ‘pit crew’ by asking: “Who can help me do this?”
Partnerships - whether long-term or purpose-driven and short-term - are essential for adaptability and innovation.
💭 Ask yourself:
- How easy is your organization to collaborate with?
- Which skills or perspectives could help you move faster or further?
- Who are your personal mentors or “board members”?
The forum was a strong reminder that while business is about numbers, leadership is about people. In times of uncertainty, we need leaders who dare to be available, vulnerable, and human enough to care.
So I’m curious:
👉 Which of these ideas resonates most with you?
👉 What would be the first entry on your Not-to-do list?
